How Can AI and Blockchain Improve The User Experience?

“Too often, consumers are bombarded with ads that are totally irrelevant to their needs. This just annoys consumers, which keeps advertisers and publishers uncertain on how much revenue their ads are likely to generate. Of course, there are targeting methods that attempt to display more relevant content, but the fact remains that individuals cannot be effectively grouped together for marketing purposes. There needs to be a personalized and individualized approach to get the best results. In fact, according to the Adobe Digital Insights Advertising Demand Report, 78 percent of consumers prefer personalized advertisements, yet only 28 percent believe that it is done effectively. However, with the speed and frequency of online advertising, it’s actually impossible for any human to do.”

Veja mais em: https://www.business.com/articles/artificial-intelligence-advertising-trends/

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